I have read many online forums recently where the question is being asked, "Why didn't Apple refresh the Mac Pro and Mac Mini at the October 2016 MacBook Pro event?" Apple fans are shocked, wondering why Apple did not come up with any major updates to their beloved Mac Pro this year. How dare they!
Apple is the victim of expectations by their fans. Here's a thought that might get a few Apple fans upset, the goal of the company is profit. Innovation involves risk, which could possibly lead to less profit. If Apple can maintain their profitability by focusing on smartphones without taking risks in other areas such as developing new personal computers, why should they?
Apple was never the dominant player in terms of desktop computer sales, they were the innovator of cool toys. As the innovator of various cool toys over the years Apple became one of the world's most profitable companies. As the innovator of cool toys such as the iPhone, Apple became a profit leader in the smartphone industry.
Upstaged by Microsoft
What makes the Apple fans panic even more is that the recent announcements by Microsoft of cool new additions to the Surface line of products. There are people who dare to ask, "Is Microsoft is now more innovative than Apple?"
For years Microsoft was the dominant software and operating system company in an area of personal computers. Now Microsoft faces stiff competition from Google in many areas they once controlled. As tablet computers become more popular, the Android operating system cuts into Microsoft's market share. As Google Docs takes business collaboration software from the desktop to the web, Microsoft restructures their Office applications.
So now Microsoft is producing devices like the Surface line of tablets, and soon to be desktop computers. Business is a war and Microsoft sees some new victories possible covering new ground that Apple has conceded in the area of personal computers.
The Apple versus Microsoft debate
I try to stay away from the Apple versus Windows debate, but questions on computer updates have dominated my conversations recently. Many answers comparing Microsoft to Apple often use various luxury car to cheap foreign comparisons, implying if you could afford the expensive luxury car, but choose otherwise, you must be a fool. So let me run with that analogy.
Take a step back and look at the history of Apple versus Microsoft. In the 1990s when Windows 95 dominated the desktop, Microsoft was the Ford F-150 pick up truck. Not many people would describe the Ford F-150 pick up truck as a sexy luxury vehicle, but many would describe it as the work horse that gets the job done. There's a good case to be made that the folks marketing to the pick up truck users have a different plan than those looking to sell the sexy luxury vehicle.
A computer is a tool I use for work, as well as recreation. I work in a business world that is Microsoft based. We are required to purchase a specific brand of Windows based computers, not my favorite brand, but that's my environment. My problems are no so much with Windows as it is the vendors that support our users create applications that run on old Microsoft operating systems. I have to deal with home cooked applications that are designed for last generation Windows computers. That's my world.
If one of my family members wants to buy a luxury car, I will be happy to ride in it. If money were no object, tomorrow I would go out and buy a Ford F-150 pick up truck that best suited my needs.
I don't get emotionally attached to my computers or automobiles. They are tools. Nothing more.
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