According to various news reports Yahoo CEO Marissa Mayer, co-founder David Filo and others plan to resign from the company's board when it completes its $4.8 billion sale to Verizon.
Technology rock star Marissa Mayer
Marissa Mayer was Google's first female engineer. She started with Google in 1999 as employee number 20. Mayer worked at Google for 13 years, rising to the role of senior vice president.
Mayer was appointed president and CEO of Yahoo on July 16, 2012. Mayer led Yahoo! to acquire Tumblr in a $1.1 billion acquisition on May 20, 2013. During the summer of 2013, Mayer was looking more like a rock star that a corporate executive as she appeared in an issue of Vogue magazine. Mayer fueled a lot of debate on her office life, mixed with motherhood. At the peak of Mayer's success in 2013, Business Insider's Nicholas Carlson released the "unauthorized biography" of the Yahoo executive. The biography tells the story of how the painfully shy teenage from small town Wisconsin went on to be the successful geeky girl at Google.
Mayer delivered the keynote address at the 2014 International Consumer Electronics Show at The Las Vegas Hotel & Casino on January 7, 2014. After a demonstration of the Yahoo News Digest, the keynote went on to pitch several products and services. First a new vision for a series of digital magazines was demonstrated, Yahoo Smart TV that recommends shows for your viewing was illustrated, followed by a discussion of trends for Yahoo owned site Tumblr. The keynote address ended with a presentation on various Yahoo advertising products.
While Yahoo was delivering the message that that they are a big player in the world of news and entertainment, the Marissa Mayer keynote felt a lot more like an hour long infomercial for Yahoo products, rather than anything engaging or entertaining.
Is Marissa Mayer a failure?
It has been three years since Mayer delivered her keynote address at the 2014 Consumer Electronics Show. Yahoo has slipped in popularity over the last three years. Yahoo never became the news and information portal that Meyer pitched at CES in 2014. Yahoo is in the process of being sold to Verizon, and reports state that Marissa Mayer will resign from the company's board and step down as the CEO. Was Marissa Mayer the wrong person for the job or was saving Yahoo as an internet portal an impossible mission? Those are the questions that now fuel the debate over Marissa Mayer.
The headlines once asked, "Is Marissa Mayer technology's new rock star?" This week, the headlines read, "Is Marissa Mayer a failure?"
What happens to Yahoo?
Yahoo was founded by Jerry Yang and David Filo in January 1994 and incorporated on March 2, 1995. When the internet went commercial in the mid 1990s millions of people with computers had no idea where to start. They were clueless how to connect to all the information that would start pouring into the internet. Yahoo was there as the web portal pioneer that connected everyone to the internet world.
The Yahoo of 2017 is different from the Yahoo of 2012 when Mayer stepped in, and very different from the Yahoo internet directory started by Jerry Yang and David Filo of the 1990s that introduced us to the world wide web. If the Verizon deal goes through as planned, Yahoo as we know it will pretty much be dead. The new company will be known as Altaba, a combination of the words "alternative" and "Alibaba." Yahoo owns about 15% of Alibaba, a Chinese internet company. Altaba will be a holding company of the assets of the current Yahoo.
Stayed tuned as we will be watching what happens to the remains of Yahoo, and the career of Marissa Mayer.
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Photo Credit: CEO of Yahoo! Marissa Mayer (L) and Zachary Bogue attend the Yahoo News/ABCNews Pre-White House Correspondents' dinner reception pre-party at Washington Hilton on May 3, 2014 in Washington, DC. (Photo by Andrew H. Walker/Getty Images for Yahoo News)
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