I am geek who loves to get to the bottom of myths and legends, as well as claims by auto makers in commercials. After watching several television commercials by a certain automaker bragging about earning more J.D. Power Initial Quality awards than any other brand, I decided to do a little research. Should I really be impressed by all these awards? What exactly do they measure?
The first point is the numbers game. Claiming that your brand has more J.D. Power Initial Quality awards than any other brand has do with the number of models that you sell. Chevy has the most models on the J.D. Power Initial Quality awards list, but Chevy also produces a large number of models when you look at their line of cars and trucks. On the long list of 2016 Initial Quality Ratings I was surprised to see models such as the Hyundai Accent, Kia Sportage, Hyundai Azera, and Kia Soul on the list, all made by the Hyundai Motor Company.
The other issue with the automaker bragging is the value of measuring initial quality. The definition of initial quality is defined as problems experienced by vehicle owners during the first 90 days of ownership. The first 90 days, that's not a long period of time. I am pretty happy with my 2008 Mercury Milan, 9 years and 185,000 miles later, and I have never had a major problem. Seems like quality should be measured in larger increments than 90 days. Studies skewed by modern technology
J.D. Power has two major areas for automobiles, the annual Vehicle Dependability Study (VDS) and Initial Quality Study (IQS). I thought I would dig deeper and look for the longer term dependability ratings. Instead of finding more answers, my search raised many questions of the value of their dependability ratings.
According to various news reports Yahoo CEO Marissa Mayer, co-founder David Filo and others plan to resign from the company's board when it completes its $4.8 billion sale to Verizon.
Technology rock star Marissa Mayer
Marissa Mayer was Google's first female engineer. She started with Google in 1999 as employee number 20. Mayer worked at Google for 13 years, rising to the role of senior vice president.
Mayer was appointed president and CEO of Yahoo on July 16, 2012. Mayer led Yahoo! to acquire Tumblr in a $1.1 billion acquisition on May 20, 2013. During the summer of 2013, Mayer was looking more like a rock star that a corporate executive as she appeared in an issue of Vogue magazine. Mayer fueled a lot of debate on her office life, mixed with motherhood. At the peak of Mayer's success in 2013, Business Insider's Nicholas Carlson released the "unauthorized biography" of the Yahoo executive. The biography tells the story of how the painfully shy teenage from small town Wisconsin went on to be the successful geeky girl at Google.
Mayer delivered the keynote address at the 2014 International Consumer Electronics Show at The Las Vegas Hotel & Casino on January 7, 2014. After a demonstration of the Yahoo News Digest, the keynote went on to pitch several products and services. First a new vision for a series of digital magazines was demonstrated, Yahoo Smart TV that recommends shows for your viewing was illustrated, followed by a discussion of trends for Yahoo owned site Tumblr. The keynote address ended with a presentation on various Yahoo advertising products.
While Yahoo was delivering the message that that they are a big player in the world of news and entertainment, the Marissa Mayer keynote felt a lot more like an hour long infomercial for Yahoo products, rather than anything engaging or entertaining.