The Apple brand ranks on top of Forbes’ list of the World’s Most Valuable Brands 2015. The fans of Apple need to give some thoughts on the success of the company based on comments made in recent Forbes article on "The World's Most Valuable Brands 2015."
An interesting point made in the Forbes World’s Most Valuable Brands article is that "Apple relies on its avid fan base more than Madison Avenue to promote its products." Samsung spends nearly $4 billion on advertising to sway consumers, Apple spent only one-third as much at $1.2 billion last year.
Apple's avid fan base should note that Forbes reports, "Apple is making money hand over fist" with an $18 billion profit in the fourth quarter, up 33% from the prior year.
Undercover reporters told stories of 12 to 16 hour shifts and working. One undercover reporter claimed working 18 days in a row despite repeated requests for a day off.
Apple moved some of its production work to Pegatron's factories on the outskirts of Shanghai after poor conditions in Chinese factories were highlighted in 2010 when 14 workers killed themselves at Apple's biggest supplier, Foxconn.
After months of speculation AT&T announced this week that the Microsoft Lumia 640 XL finally arrives on June 26 in AT&T stores.
The Lumia 640 XL smartphone will also be available online from AT&T as well starting on Friday, June 26. The price will be $250, with several payment options available on the AT&T Next plan.
The long and winding road of the Microsoft Lumia 640 smartphones
We have been anxiously awaiting the release of Microsoft Lumia 640 smartphone line for months. Microsoft introduced the Microsoft Lumia 640 and Lumia 640 XL smartphones at the Mobile World Congress 2015 back in March. According to statements made by Microsoft, the larger Lumia 640 XL was to begin rolling out globally in March, with the Lumia 640 available starting in April.